STANT SERVICE

The exhibition stand is like the company's business card. Its size and design reflect the product identity and the importance of the company. Therefore, it should be as flawless as possible and appeal to all the senses of the visitor.

A fair booth:
It can be impressive without being exaggerated.
One can be humble without appearing poor.
It can be inviting without being dazzling.
– Can highlight the product without being pushy.
It can be an activity center without giving a fair appearance.

TYPE OF STANT

In addition to the size of the stand, it is also important for the entire stand to be harmonious and integrated with the corporate identity. In this regard, the dimensions and structure of the stand are also a factor. We can categorize the types of stands under four headings:

Stand Order (S): Stands that have neighbors on both sides and are only open at the front.

Corner Stand (K): Having neighbors on both sides, but having two facades open due to being located on a corner.

standlardır.
3 sided stand (F): Stands located at the end of a block, with three sides open.

island Stand (A): Stands consisting of a completely independent block, open on all four sides.

The type of products to be exhibited at the stand plays a role in the expenses that can be made for the stand, just like the purpose of the fair. As the number of open facades increases, the cost for the stand will also increase.

STAND SIZE

1-Presentation Area

The purpose of participating in the fair and the quantity and type of products to be exhibited determine the space requirement in this regard, but the stand area should be wide enough for visitors to comfortably examine the products. Materials and activities such as boards related to the products or video presentations to be made are also included in the scope of this area.

2-Interview Area

Depending on the nature of the product and the meetings to be held, this area, which may consist of open or closed spaces, should provide a comfortable environment throughout the fair's flow. Additionally, sections such as an information desk to enable quick information flow to visitors and a bar for refreshments should also be considered as needed.

3-Service Areas

A closed area where personal belongings can be placed, a store where promotional products or materials to be stocked will be stored, a small office for meetings that need to take place in a calm environment, and elements such as a refrigerator for drinks should also be taken into account.

The sum of these areas gives the stand area. Depending on the purpose of the fair and the characteristics of the product, these areas should be calculated and the required stand area should be determined.

STAND PLACE

When choosing the booth location, it is important to pay attention to sectoral segmentation. It is also worth noting that the places deemed good are usually the first to be sold when the fair is launched. However, research in this area has shown that booth design stands out more than the fair location itself.

STANT ORGANIZATION

Lotus Fair Organization When the participant arrives at the exhibition hall, they are handed the stand prepared as requested and the boxes that have been moved to their stand. What the participant needs to do is to decorate their stand and place their products as they planned earlier. The empty boxes and crates will be collected by the staff and stored to be returned after the exhibition ends. Any problems that may arise during the preparation of the stand will be resolved by the staff as far as possible. However, the availability and pricing of materials requested in the hall could lead to problems at this point. Therefore, planning should be done appropriately and in a timely manner before the exhibition. The path to being able to focus on the exhibition and having a successful, stress-free exhibition lies in proper planning.

After completing the decoration of the stand and the placement of the products, it is necessary to collect the plastic opened on the carpet at some fairs and clean the stand. Preparing your boxes to be brought to your stand at the end of the fair in the same way as they were received will prevent problems at customs, thus ensuring that your products reach you safely and on time.

The most important factor affecting success at a fair is the organization and operation of the booth during the fair. Converting visitors to the booth into potential customers is a crucial task that needs to be achieved at this point.

Stand Staff

Using local personnel for certain tasks is more appropriate in terms of cost-effectiveness. We can consider tasks such as assisting in the preparation and dismantling of the stand, providing tea and coffee service, off-stand logistics, stand modeling, and translation. As a general rule, such personnel must be requested from the fair management. Lotus Fair Organization collects these requests in advance and organizes local staff to be assigned during the fair. However, the conditions of the country can sometimes be restrictive.

The staff that will be assigned to a fair depends on the size of the stand and the company:

Considering that the mentioned fairs are abroad, it is clear that taking such a team to the fair will incur extremely high costs. Therefore, each company will have to assign a few of these tasks to a single staff member based on its size, the structure of its stand, and the requirements of the country. However, care must be taken to ensure that none of the aforementioned tasks remain unattended.

Every individual assigned to the fair must be aware that this assignment is not a reward, but rather a stressful and tiring job that requires a great deal of responsibility. Therefore, it is essential for the staff to be well prepared and motivated before the fair. As the number of personnel increases, the success of carrying out the tasks will also increase.

The topics that need to be communicated to the personnel going to the fair are as follows:

WHAT IS STAND DESIGN?

Stand design can be realized with two different systems:

1. Standard construction
2. Custom made
Standard construction can appeal to many purposes in a practical and cheap way.

With special construction, extremely prestigious and useful stands can be obtained, but these applications are very expensive. If the special stand built can amortize itself by being taken to more than one fair, it can be attractive. Here, it is necessary to consider the round trip times and the conditions of the country where the fair will be held. In general, standard construction is preferred in foreign fairs. It is also possible to design prestigious stands with standard construction. Lotus Fuarcılık serves with its trained and experienced departments in this field. Lotus Fuarcılık completes its fair projects at least two months before the fair and sends it to the fair hall administration. Thus, when companies come to the fair hall, they encounter completely ready-made stands and deal with the placement of decoration materials and products during the preparation period. This great convenience also provides price advantages, because many hall administrations apply the price difference to orders placed during the fair. For these reasons, it is useful to finalize the design of the stand as early as possible. Otherwise, it is necessary to take risks such as not being able to meet the orders to be placed in the salon or cost more than the normal price.

THINGS TO PAY ATTENTION TO IN STAND DESIGN:

Forehead Writing: It should be as short as possible and relatively meaningful for the country where the fair is held. It is important that the words that make sense here are in English and that trade name extensions are used. Additionally, to avoid any issues with government support, the company name or registered trademark must be included in the header. For example: Güneş Machinery Manufacturing, Construction, Tourism and Textile Industry. Sti. İnstead of Güneş Machinery Should be written. Because it is important to be able to distinguish and remember the stand name at the fair.

General Construction of the Stand: The type of stand is important in this matter; in stands with a large number of open faces, the overall concept should be well thought out and certain parts of the stand should be appropriately enclosed. This will prevent the stand from being used as a pathway and will help to minimize distractions for visitors. The suitability to the purpose should be prioritized in the selection of the stand concept. Functionality should always be considered, the locations of closed cabins should be chosen correctly, product display areas and meeting areas should not overlap too much, and glass panels or colorful materials should be used to emphasize the overall atmosphere of the stand. An information desk and/or a TV/video presentation included in the overall concept will significantly change the atmosphere of the stand.

Exhibition Units: Attention should be paid to the selection and arrangement of materials for a prestigious display. For this purpose, materials such as shelves, showcases, or pedestals are used. While arranging these materials, the depth of the stand should be utilized well and a pleasing harmony should be achieved. Due to its low cost, the general tendency is to solve display needs with shelves. However, a stand that uses too many shelves will not look different from a hardware store. Additionally, the correct positioning and heights of the shelves must be determined. In this regard, it is important to effectively use the field of view at eye level as guidance.

Lighting: Since spots are generally mounted on the upper parts of the panels, attention should also be paid to the locations of the spots during the planning stage of the overall construction. The way products are illuminated and the overall brightness of the stand are elements that can influence visitors, therefore the locations of the spots should be consciously chosen and a contrast should be created between the products and the stand.

Decoration: The panels that form the walls of the stand create a suitable ground for decoration. Preparing and applying logos, graphic works, posters, flags, boards, etc., that are suitable for the general qualities of the designed stand will enliven the stand. However, care should be taken to avoid exaggeration in this matter and to prepare simple yet harmonious applications. One should ensure to avoid using cutting and piercing materials in the applications on the panels and should prefer to fix them with double-sided tape. The venue operators tend to collect the costs of damaged panels from the participants.

The following criteria need to be considered to ensure harmony:

The items we mentioned above, from 'Frontal Writing' to 'Decoration', are aimed at highlighting the institutional identity alongside making the stand useful. Trade shows appeal to all the senses of a person. We can eliminate the difference between looking and seeing by succeeding in 'showing'. Therefore, if one wants to stand out, visibility must be properly ensured.